Before You Sell Your Company, Know What It's Worth — Sorina Dumitru
AD
— FOUNDER & EQUITY ADVISORY
SORINA DUMITRU
PRIVATE ADVISORY — 001

For founders navigating business exits, fundraising, and strategic equity decisions.

Build a More Valuable Business. Prepare for Your Next Move.

Strategic advisory for founders who want to understand their business value, make informed equity decisions, and prepare for their next stage of ownership or growth.

You built the company.
Now it's time to make sure the value you've created translates into the future you want.

I work directly with founders to assess business value, strengthen strategic positioning, evaluate capital and equity options, and prepare for consequential business decisions.

02
Consultations
03
Perspectives
01
Action plan

Your next move deserves a strategy.

THE ADVISORY

The value of a business depends on more than its revenue. Its financial performance, ownership structure, growth potential, and strategic positioning all shape the options available to its founder.

We examine your company through three perspectives:

Lens — 01
Founder

What you want to achieve, what your equity means to you, and what outcome you are building toward.

Lens — 02
Investor

How capital evaluates your business model, financial performance, growth potential, valuation, and ownership structure.

Lens — 03
Acquirer

What makes your company strategically attractive, what may limit its value, and what could strengthen its position in a transaction.

We examine your business model, valuation, financials, equity structure, intellectual property, growth, and strategic positioning to identify opportunities and define your next moves.

What we work toward

THE OUTCOMES
  1. 01
    Business Value

    Understand where your company stands today and what may influence its enterprise value.

  2. 02
    Value Drivers

    Identify the financial, operational, and strategic factors that may increase or suppress business value.

  3. 03
    Investor Perspective

    Understand how investors and potential acquirers may evaluate your business.

  4. 04
    Equity Strategy

    Evaluate funding, ownership, partial exits, and other strategic options in light of your objectives.

  5. 05
    Strategic Priorities

    Identify what to improve, strengthen, or resolve before pursuing your next opportunity.

  6. 06
    Action Plan

    Establish clear priorities and concrete next steps.

I've been on both sides of the table.

TRACK RECORD
Built & sold
I've built and sold a company.
Author
Author of The Informed Exit, a book on business exits and ownership transitions.
Sell-side advisory
I've advised founders and business owners on acquisitions, valuations, and enterprise value.
Buy-side advisory
I've advised buyers who subsequently sold acquired businesses at a higher value.
Startup advisory
I've advised startups on fundraising, strategic positioning, and capital decisions.
Acquirer
I've acquired a fintech business myself and secured institutional endorsement for the company.

This is practical experience in building, buying, selling, and advising businesses—not theoretical advice.

Your company may be your largest asset.

OFFERING — 01

Treat its future accordingly.

01 — The Informed Exit PRIVATE 1:1 CONSULTATION · 2 HOURS

A focused, two-hour private consultation for founders considering a partial or full business sale.

Understand what your company may be worth, what could influence its attractiveness to buyers, and how to approach a potential transaction.

We examine your business through the perspectives of the founder, investor, and acquirer to help you evaluate your options and prepare for your next move.

Topics may include:

Business Valuation · Exit Strategy · Partial Sale · Full Exit · Buyer Perspective · Deal Structure · Business Readiness

Book your 2-hour exit consultation →

Raising capital is an equity decision.

OFFERING — 02

Make it with clarity.

02 — Fundraising Strategy Session PRIVATE 1:1 CONSULTATION · 1 HOUR

A focused, one-hour private consultation for founders preparing to raise capital.

Evaluate your fundraising strategy, understand how investors may assess your business, and identify the key considerations that could influence valuation, dilution, and investment terms.

Whether you're preparing for your first round or evaluating a new financing opportunity, use this session to clarify your next move.

Topics may include:

Fundraising Strategy · Valuation · Equity Dilution · Capital Structure · Investor Positioning · Investment Terms

Book your 1-hour fundraising consultation →

You don't have to sell yet.

But if you want to build a business that gives you meaningful options, the time to prepare is before you need them.

Whether your next move is growth, fundraising, a partial exit, or a full sale, the decisions you make today shape the opportunities available tomorrow.

Strategic advisory is not legal, tax, accounting or investment advice.

PREPARED, NOT PUSHED

Platform disclaimer. Equity Academy is an independent community and is not affiliated with, endorsed by, sponsored by, or in any way officially connected to Meta Platforms, Inc. (Facebook, Instagram, WhatsApp), Google LLC, YouTube, LinkedIn, X (Twitter), or any of their subsidiaries or affiliates. All product names, logos, and brands mentioned are property of their respective owners.

Earnings & results disclaimer. Nothing on this website or inside the Equity Academy community constitutes financial, investment, tax, or legal advice. Any income figures, case studies, testimonials, or examples shared by members or hosts are individual results and are not typical, guaranteed, or promised. Building wealth involves risk, including the risk of loss. Your results will depend on your own effort, skill, experience, market conditions, and many factors outside of our control. We make no representations or warranties regarding any specific financial outcome from joining this community. Always do your own due diligence and consult a qualified professional before making financial decisions.